A new era is dawning thanks to a combination of new technology and a robust economy which is setting records while climbing upwards. With the shift towards a bullish economy becoming more of a reality every day, that means new, modern shopping trends are starting to take hold. What follows are some of the more promising trends in shopping for 2020 and into the foreseeable future.
Augmented Reality (AR)
The old virtual reality (VR) which has now morphed into AR had been promising for so long that people wondered if it ever was going to come true. Today, thanks to iOS advances, AR seems to have hit its stride as consumers are now using it with popular businesses like IKEA. You can simply scan the floor and the IKEA product will appear on screen, so you can see how it fits into your home. This is one of the strongest shopping trends that is only growing.
Companies are now using more information than ever in targeting the right audience to sell their products or services. The use of big data, which runs the gamut from analyzing market trends to improving delivery routes is changing the way companies do business. It is a trend that has been growing for the past couple of years, but thanks to a booming economy has really ramped up. Even small businesses are using retail reporting to help gain insight into their customer base.
Although digital technology is playing a growing role in shopping trends, the integration of mainstream retail with the web and mobile devices will become even stronger. This means that retailers are focused more on creating an overall experience for each customer that is unique and personal. Instead of battling between retail vs. internet, the two are combined into
Greater Social Media Involvement
Finding the best deals or discounts for your favorite items are now more common on social media accounts such as Facebook, Twitter, Instagram, and more. Places like Facebook Live or Instagram Stories which humanizes the content by telling interesting stories to engage with consumers is launching a new wave of marketing around the world.
Businesses like Couponfollow and Couponvario are making the most of the social media trend which is changing the way consumers look at how to purchase products. For a fraction of the cost compared to traditional media, companies are hosting live events with tens of thousands of viewers who receive discounts and coupons. This is a trend with real legs.
Small is the New Big
The return to Main Street seems to be here as more small-stores are opening to provide a personal experience to the customer. This is being fueled by the desire to attract higher-spending customers who want a personalized shopping experience. So, rather than traveling to the mall, they are seeking out small stores that specialize in a single area and offer a personal touch. The result is more small retail outlets that specialize in catering to a specific industry, rather than a mall-like approach of trying to provide everything.